For many years, Marcel has been asked to create worlds or installations that connect a theme to a product, visualizing the concept behind it. He began his career as a set designer for photo shoots and has since expanded his expertise to create immersive storytelling experiences. Marcel pushes the boundaries by transforming windows into continuous panoramas or creating sensory experiences at product launches. He also explores how brands can manifest in the virtual world without losing their identity. As his career has evolved, his desire to design complete experiences has grown. Now, he is designing his own world, filled with products that reflect his vision and invite others to be part of it.