For years, I’ve been designing worlds — installations that connect a product to a bigger idea, turning concepts into something you can see, feel, and step into. I started as a set designer for photo shoots, but quickly began chasing bolder canvases.
Now, I create immersive brand experiences that tell stories. From transforming retail windows into panoramas to crafting sensory moments at launches, I’m always pushing how a brand can live in both physical and digital space.
Lately, I’ve been exploring how brands show up in virtual worlds without losing their soul — how to keep things human, even digitally.
As my work evolves, so does my vision. I’m not just building for others — I’m designing my own universe. A space filled with objects, experiences, and stories that reflect my point of view and invite others in.
Every challenge is a chance to take a risk, stretch an idea, and create something unexpected. That’s where the magic is.